Screen shot 2014-01-19 at 3.17.03 AMWith direct checkout you don’t need a PayPal account to use Etsy but it could be worth having one to expand the number of customers who could pay for a product using this service. If you are considering this service you should be aware they charge a 2.9%+$0.30 on each transaction (more for foreign transactions). Just to spell that out for you:

If you have a $3 sale you’ll see $2.61 after PayPal fees
If you have a $10 sale you’ll see $9.41 after PayPal feesIf you have a $35 sale you’ll see $33.69 after PayPal feesIf you have a $75 sale you’ll see $72.53 after PayPal fees

One of the services you are offered as a Paypal Merchant is creating buttons for your blog or website (if you’re a diehard Etsy seller this will allow you to accept payments outside of the Etsy fee structure which may be a good trade off depending on what your selling or how). You can also set up donations buttons for things you may want to sell on a pay-what-you’d-like basis rather than price and sell individually. This would allow people to pay nothing if they wanted but it might be a viable structure for the right thing such as a downloadable artwork. Setting up a button will give you html code as well as a URL that will directly to a PayPal invoice where customers can enter their info and verify a payment directly to you. I set it up to sell banner ads in the sidebar of my blog. Whether it a donations button or a direct sale heres how you do it:

To add PayPal button to your site: 

Login to your PayPal merchant account, go to:

>Profile
>>My selling tools
>>>Create payment buttons for our website

That will take you to a page like this:

Screen shot 2014-01-19 at 2.52.12 AM

After filling out the form you click create button which will take you here: Screen shot 2014-01-19 at 2.53.33 AM

For html simply cut and paste this code into your site to add a button that will link to your PayPal account. For a URL you can use in emails or as a hyperlink, click the ‘Email’  tab behind/to the right of the ‘Website’ tab

NOTE: for WordPress sites you actually want to use the email link provided by PayPal as a hyperlink to an image of a button that you make yourself or get from WordPress (here are some images); the html will not work with this service. For detailed instructions from WordPress visit: http://en.support.wordpress.com/paypal/

Make your own button tips: Google image search ‘paypal buttons’ for DIY ideas or try Fivver.com for custom design work.

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